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搜索職位:
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職位描述
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Description:
Responsibilities
1 Get a clear and updated understanding of the Offer's environment:
- Evaluate periodically the market & the competition landscape.
- Identify the trends impacting the market.
- Feed the Strategic Marketing Plan.
- Meet customer in their day to day live.
2 Get a clear and updated understanding of our Offers' performance:
- Monitors our business (turnover, volume, profitability, market shares .......)
- Drive regular benchmarks to assess the customers perception.
- Review the offers' quality level & contribute to the global quality improvement
- Meet customers in their day to day live.
3 Define and manage the marketing mix of the offer:
- Product (Offer):
> Define the road-map evolution
> Manage and up-date all data (new ref, OPS....)
> Optimize the stock keeping Unit.
- Price (Cost value):
> Define and release annually the Pricing guide.
> Monitors and review the starts references and delta prices.
- Place (End Users & Channels):
> Co-work with all Channel Program Manager to maximize the Offer business.
- Promotion (Communication):
> Define and up-date the killing phases.
> Co-work with the communication team to up-date tools.
> Co-work with the Marketing standardization.
Qualifications - External
1. Bachelor or master’s degree
2. At least 5 years marketing experiences and product marketing experience is preferred
3. Electric/Automation/Mechanical background is preferred
4. Familiar with marketing 4P management
5. Good presentation skill
6. Teamwork, proactive and intellectual
Qualification
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企業介紹
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工作地址
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上海
投遞簡歷
400
